Our part of your internet ends at the wall. After that, it's physics.
Your Gigafy connection ends at the router. Everything past that is physics.
We get your plan speed all the way to the box on your wall. From there, the data either travels through a cable (predictable, no fuss) or through the air as Wi-Fi (shared with everyone, weakened by walls, shorter-range than people expect). The wireless part is where most surprises live — and it's the easiest place to investigate first, often without anyone needing to come out.
We deliver your plan speed — whether that's 100/100, 500/500, or 1000/250 — to the wall. From there it travels over either Ethernet (predictable, full-duplex, deterministic) or Wi-Fi (shared, half-duplex, time-variant). The wireless segment is where the long tail of "my internet feels slow" tickets sit — and where you can self-diagnose the most before bringing us in.
We deliver your provisioned profile — symmetric across most of the tier range, asymmetric only at the top — to the wall plate or your CPE WAN port. From there it traverses either copper Ethernet (full-duplex, deterministic latency, predictable PHY) or 802.11 wireless (half-duplex, contention-based, time-variant SNR with statistical retransmits). The long tail of "my internet is slow" reports is dominated by the L1/L2 wireless segment, not the L3+ access network — but the upstream isn't immune, and the symptoms that point to our side are listed in section 12.
Three things mostly decide how fast your Wi-Fi feels:
Three factors shape virtually every Wi-Fi speed test result you'll ever see, in roughly this order of impact:
Your client device
Your phone or laptop has a built-in speed limit. A flashy 2024 phone and a $30 smart plug from 2018 connected to the same Wi-Fi will get totally different speeds — because their Wi-Fi chips are different. The Wi-Fi network doesn't slow down. The chip in the device is just less capable.
The phone, laptop, or tablet you're testing on has a fixed maximum speed determined by its Wi-Fi chipset — its generation, antenna count (MIMO), and supported channel widths. A 2024 flagship phone and a 2018 IoT camera connected to the exact same router will see wildly different speeds.
The client's PHY ceiling is a function of (generation × supported MCS) × spatial stream count × negotiated channel width × guard interval. A 2×2 802.11ax/HE160 client tops out at ~2.4 Gbps PHY; a 1×1 802.11n/HT20 IoT module tops out at 72 Mbps. The router cannot deliver a rate higher than min(AP capability, client capability), and most of your devices are the limit, not us.
Distance & obstacles
Wi-Fi gets weaker the further you go, and walls (especially brick) chew it up. The further away you are, the more carefully (read: slower) the router has to talk to make sure you hear it. Two rooms and a kitchen away? Half the speed, easily.
Wi-Fi signal strength drops off exponentially. Two brick walls and a kitchen between you and the router can easily halve your throughput. Worse, the router has to throttle to a slower, more robust modulation to keep the link alive — so you lose bandwidth twice over.
Free-space path loss is 20·log₁₀(d), but real homes also stack additional attenuation per material — drywall ~3 dB, brick ~6–8 dB, foil-backed insulation 10–20+ dB, mirrors and concrete walls catastrophic. As RSSI degrades, the rate-control algorithm steps the link down through MCS indices to maintain a tolerable BER. You take the throughput hit twice: less spectral efficiency per symbol, plus more retransmits per failed frame.
Shared spectrum & contention
Wi-Fi channels are a limited number of "meeting rooms" — and each channel is a room you often share with your neighbours, or even the apartment across the road. Inside each room only one device can talk at a time; everyone else has to listen and wait their turn. Your phone, your TV, your neighbour's smart fridge — they're all queueing for the same airtime. The more gear in the room, the more waiting between turns, the slower it feels. (More on this in section 3.)
Wi-Fi is a walkie-talkie, not a phone. Every device on your channel — including your neighbours' — must take turns transmitting. A single noisy IoT device, or a flatmate in the next unit on the same channel, eats into your share of airtime.
802.11 uses CSMA/CA: every transmitter sniffs the medium, waits for it to clear, waits an arbitrary inter-frame space (DIFS), then runs a randomised backoff before transmitting. Co-channel BSSes share a single airtime budget. A loud, slow client (legacy 802.11g IoT at 6 Mbps) holds the medium for far longer per byte than a Wi-Fi 6 client at 1 Gbps — its airtime cost is disproportionate. Add a neighbour's AP on the same channel and you split the cake again.
Good news: most Wi-Fi problems can be fixed. You just need to know what's actually slowing you down. The rest of this guide explains it simply and gives you steps to try.
That doesn't mean you can't fix it — most home Wi-Fi performance problems are entirely solvable once you understand what's actually limiting you. The rest of this guide walks through the why, then gives you a concrete playbook.
None of this is unfixable — it just demands diagnosis before remediation. The rest of this guide unpacks each layer (PHY, MAC, channel planning, RF propagation, client capability matching) and ends with a triage playbook. Where convenient, the controls let you stress-test scenarios against your own gear.






